Label assembly

ABSTRACT

A label assembly including a face sheet having a removable label portion and a layer of adhesive adhered to the face sheet. A back sheet includes a removable first portion generally coextensive with the label portion of the face sheet so that when the first portion is removed from the label assembly, a remaining portion of the back sheet is attached to the label portion of the face sheet.

CROSS REFERENCE TO RELATED APPLICATION

[0001] This application claims the benefit of U.S. ProvisionalApplication No. 60/439,121, filed 10 Jan. 2003.

BACKGROUND OF THE INVENTION

[0002] 1. Field of the Invention

[0003] This invention is directed to a label assembly and apparatus forthe positive, indexed application of labels to objects such as CDs.

[0004] 2. Description of Related Art

[0005] Labels such as those described herein can be used in connectionwith a wide variety of items, particularly, compact discs (CDs), jewelcases and the like. It is desirable to have a label for adhering toitems that will apply straight and direct to the object withoutmisalignment, wrinkles, bubbles, folds or other errors inherent in theapplication of adhesive-backed labels to items.

[0006] In addition, labels improperly affixed to objects, such as CDs,with adhesive can harm the discs if a user attempts to remove and/orstraighten the labels. More specifically, damage may be caused bypulling off some of the disc protective coating, metal and dye alongwith the label. In addition, when a traditional label is peeled from itsbacking, the traditional label includes an inherent curling that maymanifest itself a period of time later by peeling away from the object.This peel memory is problematic with tradition peel and stick labels andparticularly destructive when used in connection with CDs that requirehigh-speed, balanced rotation for proper operation.

[0007] Accordingly, a need exists for a new and improved label or labelassembly that provides means for labeling the CDs and related goods inan accurate and positive fashion. A further need exists for a labelassembly that can be easily manufactured and assembled to form a labelthat may be applied in a consistent manner.

SUMMARY OF THE INVENTION

[0008] The present invention relates to a label assembly and anapplicator apparatus, for use either independently or in tandem. Thelabel assembly is of any suitable shape, and generally any suitable sizethat can be accepted by and fed through a printer, such as a laserprinter or an ink jet printer. The label assembly preferably includes aface sheet and a back sheet with a layer of adhesive between. Theadhesive is preferably applied to one side of the face sheet with anopposite side of the face sheet having a printable surface.

[0009] The label assembly according to a preferred embodiment of thisinvention further includes the face sheet having a label portionremovable with respect to a carrier portion. The label portion ispreferably pre-cut or shaped into a desired form for application in adesired manner, such as a CD.

[0010] The back sheet of the label assembly preferably includes a firstportion that is removable with respect to a second portion. The backsheet preferably includes one side having a treated surface tofacilitate removal of the back sheet relative to the face sheet.Therefore, at least one side of the back sheet preferably includes asmooth and/or waxy surface to ease separation from the adhesive side ofthe face sheet. The side opposite the treated surface of the back sheetmay be a printable surface or any other suitable surface.

[0011] The first portion of the back sheet is preferably generallycoextensive with the label portion of the face sheet. Likewise, thesecond portion of the back sheet is preferably generally coextensivewith the carrier portion of the face sheet. When the first portion isremoved from the label assembly, the second portion of the back sheet isattached to, and supports, the label portion of the face sheet. In oneembodiment of this invention, a circular label portion is retainedfollowing removal of a first portion that is generally circular andgenerally coextensive with label portion and includes two or more areasof overlap from the back sheet to the label portion. The areas ofoverlap may comprise two or more retainers that extend from the secondportion and adhere to the label portion.

[0012] The label assembly may include one or more center holes and/orindex holes that are removed as the first portion is removed. Suchcenter holes and/or index holes may be used to align the label assemblyonto a suitable applicator apparatus.

[0013] The apparatus for use in applying the label assembly may includea base and/or a center stem and/or one or more locating elements. Thecenter stem of the apparatus may be mateable with the center hole of thelabel assembly. Similarly, the locating elements may be mateable withone or more index holes of the label assembly.

[0014] As a result of the configuration of the label assembly and/or theapparatus, the label portion is positioned so that the adhesive side oflabel portion faces upward from the base. When an object, such as a CD,is positioned on the apparatus and the label assembly, the label portionis transferred in a desired manner onto such object.

[0015] In operation, and as described above, the carrier portion of thelabel assembly remains on the apparatus following application of thelabel portion to the CD or other labeled object. Accordingly, the labelportion is separated from the remaining label assembly, leaving thecarrier portion in position on the apparatus. As a result, a secondlabeling operation may be used to transfer one or more additional labelportions onto an object using the same label assembly. The additionallabel portion may include a spine label for application to a CD jewelcase and/or any other suitable labels including traditional peel andstick labels.

[0016] An arm may be used on the base to contact at least a portion ofthe label assembly, so that as the label portion is removed from theface sheet, the remainder of the face sheet and/or the carrier portionis retained and therefore the label portion separates cleanly from thecarrier portion. The arm may further include a locating aperture thatcorresponds with a size and placement of a label portion when the arm isin a flush position relative to the base. As a result, an object may beinserted through the locating aperture in the arm to transfer the labelportion of the face sheet onto the object.

[0017] It is therefore an object of the present invention to provide alabel or label assembly, that is suitable to be adhered to a compactdisc (CD) or digital video disc (DVD).

[0018] It is a further object of the present invention to provide alabel assembly that includes a label portion in a plane with theadhesive side facing upwards.

[0019] It is another object of the present invention to provide a labelassembly that is indexable within an apparatus to provide uniform andrepeatable application to an object.

[0020] It is yet another object of the present invention to provide alabel assembly that includes index holes that mate with locatingelements in an applicator apparatus.

[0021] It is also another object of the present invention to provide anapparatus for applying a label portion of a label assembly to an objectthat includes a moveable arm for maintaining a portion of the labelassembly in a stationary position as the label portion is transferred tothe object.

[0022] It is yet another object of the present invention to provide alabel and/or label assembly suitable for labeling CDs and DVDs that doesnot adversely affect CDs and DVDs.

[0023] The foregoing and other features and advantages of the presentinvention will become further apparent from the following detaileddescription of the presently preferred embodiments, read in conjunctionwith the accompanying drawings. The detailed description and drawingsare intended to illustrate the present invention rather than limit thescope of the present invention as defined by the appended claims andequivalents of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS

[0024] The present invention can be better understood with reference tothe following drawings. In the drawings, like reference numeralsdesignate corresponding parts throughout the several views. Moreover, itshould be noted that the drawings are not necessarily to scale, emphasisinstead being placed upon clearly illustrating principles of the presentinvention.

[0025]FIG. 1 illustrates a top view of an apparatus for applying a labelaccording to one preferred embodiment of this invention;

[0026]FIG. 2 illustrates a side perspective view of the apparatus shownin FIG. 1;

[0027]FIG. 3 illustrates a back sheet side view of a label assemblyaccording to one preferred embodiment of this invention;

[0028]FIG. 4 illustrates a face sheet side view, opposite the view shownin FIG. 3, of the label assembly;

[0029]FIG. 5 illustrates a side perspective view of a label assembly asa first portion is removed from a label portion of the label assembly;

[0030]FIG. 6 illustrates an exploded side perspective view of anapparatus for applying a label without a label assembly in placeaccording to one preferred embodiment of this invention;

[0031]FIG. 7 illustrates a cross-sectional side view of an apparatus forapplying a label to a CD prior to application according to one preferredembodiment of this invention;

[0032]FIG. 8 illustrates a cross-sectional side view of the apparatusshown in FIG. 7 following application of the label to the CD;

[0033]FIG. 9 illustrates a top view of a label assembly according to onepreferred embodiment of this invention;

[0034]FIG. 10 illustrates a top perspective view of an apparatus forapplying a label to an object according to one preferred embodiment ofthis invention;

[0035]FIG. 11 illustrates a top perspective view of an apparatus forapplying a label to an object according to one preferred embodiment ofthis invention;

[0036]FIG. 12 illustrates a top view of a label assembly according toone preferred embodiment of this invention;

[0037]FIG. 13 illustrates a bottom view of a label assembly of the labelassembly shown in FIG. 12;

[0038]FIG. 14 illustrates a top view of a CD business card labelassembly according to one preferred embodiment of this invention; and

[0039]FIG. 15 illustrates a top view of a mini CD label assemblyaccording to one preferred embodiment of this invention.

DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS

[0040] FIGS. 1-5 illustrate preferred embodiments of a label assembly 10and apparatus 200 in accordance with the present invention. It is notnecessary that apparatus 200 shown in FIGS. 1 and 2 be used with labelassembly 10 shown in FIGS. 3-5 and vice versa; however, label assembly10 and apparatus 200 may include features that are particularly usefulwhen used together.

[0041] Referring generally to FIG. 3, label assembly 10 is of anysuitable shape, and generally any suitable size that can be accepted byand fed through a printer, such as a laser printer or an ink jetprinter. Common sizes of paper generally fed through printers are 8.5inches by 5.5 inches, 8.5 inches by 11 inches, 8.263 inches by 11.688inches (A4 size), and 8.5 inches by 14 inches. Label assembly 10preferably comprises face sheet 20 and back sheet 30 with a layer ofadhesive between.

[0042] Face sheet 20 is preferably but not necessarily constructed ofany suitable paper, paper composite, non-metal and/or metal materialthat can be used as a label. Other suitable materials for constructinglabel sheet 20 include fabric, plastic, and metal foils. An adhesivecoating is applied, in any suitable manner known to those skilled in theart, to one side of face sheet 20. Face sheet 20 preferably has aprintable surface on a side opposite the adhesive side. The printablesurface on face sheet 20 can be any of a variety of face materials usedto make pressure sensitive, or self-adhesive labels. Such face materialsmay include, but are not limited to: smudgeproof stock, litho stock,cast coated stock, tag stock, fluorescent stock, foils, computerprintable polyester, vinyl, satin cloth, Tyvek™ material, flexibleplastic, book papers, photo quality papers and/or photo quality film.Furthermore, various portions of the face materials can be differentcolors, thereby resulting in different colored parts, such as the firstportion 60 and/or label portion 30, as described more below.

[0043] As used throughout this specification and in the claims, the term“printable surface” relates to a surface of any type of matter uponwhich a person or machine can draw, print, color, paint, photocopy,write, emboss, or make any other type of mark or graphic. Laserprinters, ink jet printers, impact printers, thermal transfer printers,direct thermal printers, typewriters, or any other suitable graphicprinting devices are preferred but not necessary for use with printablesurfaces according to this invention.

[0044] When manufacturing label assembly 10, face sheet 20 of materialcan originate from a long, continuous web of material later to be cutinto separate sheets each having label assembly 10. For example, labelassembly 10 in FIG. 1 can be separated from adjacent label assemblies 10connected to each respective lateral edge 14 and/or longitudinal edge16. In order to provide a clean cut between adjacent label assemblies10, taking into account manufacturing registration needs or a margin oferror in spacing the cut, registration lines may extend between adjacentlabel assemblies 10. The registration lines are preferably but notnecessarily substantially perpendicular to the resulting edge of anupline label assembly 10, and the resulting edge of a downline labelassembly 10.

[0045] Label assembly 10 of the present invention is suitable for a widenumber of uses. Prior to assembling, label assembly 10 can be fed intoand run through a printer for labeling and/or decorating any portion.Label assembly 10 therefore includes at least one printable side foraccepting printing, such as descriptive and/or decorative material.

[0046] Label assembly 10 according to a preferred embodiment of thisinvention includes face sheet 20 having label portion 30 removable withrespect to carrier portion 40 of face sheet 20. Label portion 30 ispreferably pre-cut or shaped into a desired form for application in adesired manner, such as a CD.

[0047] Back sheet 50 of label assembly preferably includes first portion60 that is removable with respect to second portion 70. Back sheet 50preferably includes one side having a treated surface to facilitateremoval of back sheet 50 relative to face sheet 20. Therefore, at leastone side of back sheet 50 preferably includes a smooth and/or waxysurface to ease separation from the adhesive side of face sheet 20. Theside opposite the treated surface of back sheet 50 may be a printablesurface or any other suitable surface.

[0048] As shown in FIG. 5, first portion 60 of back sheet 50 ispreferably generally coextensive with label portion 30 of face sheet 20.Likewise, second portion 70 of back sheet 50 is preferably generallycoextensive with carrier portion 40 of face sheet 20.

[0049] As briefly described above, a layer of an adhesive is preferablypositioned between face sheet 20 and back sheet 50 so that the adhesiveadheres to face sheet 20 exclusively or at least adheres to face sheet20 more than to back sheet 50. As a result of the above-describedconfiguration, label assembly 10 includes face sheet 20 having aprintable side and an opposite, adhesive side and a back sheet 50including a separable side and an opposite side.

[0050] According to a preferred embodiment of this invention, when firstportion 60 is removed from label assembly 10, second portion 70 of backsheet 50 is attached to label portion 30 of face sheet 20. Secondportion 70 of back sheet 50 may be attached to label portion 30 entirelyaround a perimeter of label portion 30 or at one or more distinct pointsof label portion 30. According to a preferred embodiment of thisinvention, back sheet 50 is “attached” to label portion 30 if movementof back sheet 50 results in complementary movement of label portion 30.

[0051] According to one preferred embodiment of this invention, secondportion 70 of back sheet 50 supports labelportion 30 of face sheet 20.Secondportion 70 may support label portion 30 in a number of ways.According to one preferred embodiment of this invention, shown in FIG.9, first periphery 34 of label portion 30 is greater than secondperiphery 38 of first portion 60. Alternatively or in addition, a firstarea 37 of label portion 30 may be greater than a second area 36 offirst portion 60. Likewise, a first maximum chord length 90 of labelportion 30 may be greater than second maximum chord length 95 of firstportion 60.

[0052] As shown in FIG. 4, label portion 30 may be circular, forinstance to facilitate application to a CD, and includes first diameter100. First portion 60 is preferably correspondingly circular and hassecond diameter 105 wherein first diameter 100 is greater than seconddiameter 105. Similarly, FIG. 5 shows circular label portion 30 andfirst portion 60 that is generally circular and generally coextensivewith label portion 30 including two or more areas of overlap from backsheet 50 to label portion 30. The areas of overlap may comprise two ormore retainers 75 extending from second portion 70 and adhering to labelportion 30.

[0053] According to one preferred embodiment of this invention, labelassembly 10 further includes at least one index tab 65 extending from aperiphery of first portion 60. Index tab 65 may be positioned on twosides of first portion 60 such as shown in FIG. 3. Index tab 65 ispreferably shaped in such a manner so as to facilitate peeling away offirst portion 60.

[0054] According to one preferred embodiment of this invention,particularly for use with labels for CDs and DVDs, center hole 35 ispreferably positioned in a center area of label portion 30. In addition,at least one index hole 45 may be positioned within carrier portion 40.Index hole 45, as shown in FIGS. 3-5 and 9, may be positioned directlyunderneath index tab 65 or in any other appropriate position on labelassembly 10 including through back sheet 50 and/or face sheet 20.

[0055] According to a preferred embodiment of this invention, when firstportion 60 is peeled away or otherwise removed from label portion 30,center hole 35 is opened and/or removed from label portion 30. Likewise,when first portion 60, including index tabs 65 is removed from labelportion 30 and/or carrier portion 40, index hole 45 is opened and/orremoved from label portion 30 and/or carrier portion 40.

[0056] Center hole 35, index hole 45 and/or any other cutout segment offace sheet 20 may be separated from a remaining portion of face sheet 20using an arrangement of cuts such as shown in FIG. 3. As shown, one ormore first cuts 160 may extend downwardly into first portion 60 and oneor more second cuts 170 may extend upwardly into label portion 30resulting in one or more alternating cuts extending in each directionthrough label assembly 10. As a result, first cut 160 and second cut170join a segment, section and/or cutout of label portion 30 and/orcarrier portion 40 to the treated (removeable) side of first portion 60.

[0057] Alternatively, or in addition, and as shown in FIGS. 3-5, centerhole 35 may be opened upon removal of first portion 60 using die cut 39extending partially along a perimeter of center hole 35 through bothface sheet 20 and back sheet 50. Die cut 39 is preferably generallyarcuate and positioned along a side of center hole 39 that correspondswith a side of first portion 60 that is removed first, as particularlyshown in FIG. 5. According to an embodiment of die cut 39 having anarcuate shape, the arc preferably extends between approximately 1° and180° along center hole 35 and more preferably extends betweenapproximately 5° and 90° along the center hole.

[0058] Alternatively, or in addition, center hole 35 may be opened uponremoval of first portion 60 using an offset center hole 35 relative to acorresponding die cut 39 in first portion 60 alone.

[0059] As described above, first portion 60 is separable from labelassembly 10 across one or more lines of separation 110 that arepositioned in back sheet 50 and each extend from a boundary line betweenfirst portion 60 and second portion 70 and inward into back sheet 50. Asa result of lines of separation 110, such die cuts, first portion 60 isseparable from second portion 70. In certain instances, lines ofseparation 110 may result in some adherence between adjacent firstportion 60 and second portion 70 because of interference between edgesin addition to slight seepage of adhesive within lines of separation110.

[0060] According to one particular embodiment of this invention, labelassembly 10 is used for a CD or DVD and includes face sheet 20 having acircular label portion 30 that is removable with respect to carrierportion 40 of face sheet 20 and then applied to the CD. Back sheet 50includes a generally circular first portion 60 removable with respect tosecond portion 70 of back sheet 50. Because first portion 60 of backsheet 50 is generally, but not truly, coextensive with label portion 30of face sheet 20 includes a smaller surface area than label portion 30of face sheet 20, label portion 30 is retained by second portion 70 ofback sheet 50. Further, because the adhesive layer of label portion 30is exposed, a CD may be placed on top of label assembly 10 therebyaffixing label portion 30 to CD.

[0061] Because of the arrangement of label assembly described above andthe apparatus described below, label portion 30 may be perfectly roundto correspond with the diameters of a CD or may be decorative, such asincluding a fanciful flower or buzzsaw outline for unique applications.The shape of label portion 30 is not limited by the manner in which itis applied according to this invention because label portion 30 remainsattached to carrier portion 40 until the object is applied and thereforeis not subject to bending, curling, wrinkles and/or other imperfectionswhich a fanciful outline may otherwise include. In other words, when atraditional label is removed from a back sheet and then applied toanother object, the traditional label curls as it is removed and thentends to wrinkle or bend as it is applied. In contrast, label assembly10 according to this invention, maintains label portion 30 in a flat andfixed position, the object to be labeled may be uniformly applied to thelabel rather than vice versa.

[0062] According to a preferred embodiment of this invention, labelassembly 10 may include at least one additional label portion, such asadditional portion 63, removable from back sheet 50 for use elsewhere inthe particular application, for instance, for placement on a jewel caseof the CD. Additional portion 63 may be arranged in the same way aslabel portion 30 or may otherwise be a traditional label that is removedfrom back sheet 50 for subsequent placement on an object.

[0063]FIGS. 1, 2, 6-8 and 10 illustrate preferred embodiments ofapparatus 200 for use in applying label assembly I 0 as generallydescribed above and in accordance with the present invention. Moreparticularly, FIGS. 1, 2, 6-8 and 10 show apparatus 200 according tovarious preferred embodiments of this invention, particularly suitablefor applying a label to a CD, DVD or business-card CD. Apparatus 200preferably includes base 210 and which is molded or otherwise formed ofplastic, metal, wood or any other suitable strong, durable and generallyrigid material known to those having ordinary skill in the art.Depending upon the desired application, base 210 may include a recessedand/or otherwise contoured portion for accommodating a particularobject, such as a CD.

[0064] According to a preferred embodiment of this invention, for usewith labeling CDs, base 210 includes center stem 220 extending from acenter area of the contoured portion of base 210. Center stem 220 ispreferably sized to fit through a CD aperture 310 and may include one ormore particular features, such as described below, that positivelymaintain CD 300 in position and/or permit CD 300 to be lowered onto basein a uniform fashion.

[0065] Apparatus 200 preferably further includes one or more locatingelements 230 extending from base 210. FIG. 1 and 2 shows two locatingelements 230 extending from base 210, however, depending upon theapplication, base 210 may include one, two, three or many more locatingelements 230, such as the four locating elements 230 shown in FIG. 10.Locating elements 230 are preferably mateable with index holes 45 andused to position label assembly 10 in a desired position on apparatus200.

[0066] Label assembly 10 is preferably positioned on base 210,particularly within the contoured portion of base 210. As a result,label portion 30 of label assembly 10 is positioned so that the adhesiveside of label portion 30 faces upward from base 210. As a result, whenan object, such as CD 300, is positioned on apparatus 200 and labelassembly 10, label portion 30 is transferred in a desired manner to suchobject.

[0067] Apparatus 200 as described can therefore accommodate labelassembly 10 having index hole 45 to mate with locating element 230and/or center hole 35 to mate with center stem 220. Therefore, whenlabel assembly 10 is in an indexed position within apparatus 200,locating element 230 extends through index hole 45 and center stem 220extends through center hole 35.

[0068] In operation, and as described above, carrier portion 40 remainson apparatus 200 following application of label portion 30 to the CD orother labeled object. Accordingly, label portion 30 is separated fromthe remaining label assembly 10, leaving carrier portion 40 in positionon apparatus 200. As a result, a second labeling operation may be usedto transfer one or more additional label portions onto an object usingthe same label assembly 10, such as described in more detail below.

[0069] According to a preferred embodiment of this invention, labelportion 30 can be used as a label for CD 300 shown in FIG. 6. Moreparticularly, the label portion 30 is die-cut, perforated,micro-perforated, or otherwise cut to form tearable line of separationwhich can be used to remove label portion 30 in any suitable shape, suchas a circle, preferably of a slightly smaller surface area than asurface area of a CD 300.

[0070] In particular, a method for labeling a CD according to thisinvention, uses a label sheet (or label assembly 10) with back sheet 50and face sheet 20 wherein face sheet 20 includes an adhesive side and aprintable side. The user first removes first portion 60 of back sheet 50from face sheet 20. As a result, label portion 30 of face sheet 20 isexposed so that the adhesive side faces upwards. The label sheet is thenplaced into an indexed position on apparatus 200. Finally, CD 300 isplaced onto apparatus 200 resulting in label portion 30 transferringonto CD 300 in an aligned manner free of creases, bubbles or otherirregularities.

[0071] As described above, the label sheet may be indexed on apparatus200 using at least one index hole 45 corresponding with locating element230 on apparatus 200. Alternatively, or in addition to index hole 45,the label sheet may be indexed on apparatus 200 using center hole 35corresponding with center stem 220 of apparatus. Alternatively, or inaddition to index hole 45 and/or center hole 35, the label sheet may beindexed on apparatus 200 using a contoured or otherwise uniquely definedsurface on base 210.

[0072] As described above, prior to application of label portion 30 toCD or other object, label portion 30 is maintained within face sheet 20with two or more retainers 75 positioned in back sheet 50 around aperimeter of label portion 30. Therefore, label portion 30 of face sheet20 is exposed so that the adhesive side faces upwards and label assembly10 is positioned in an indexed position on apparatus 200.

[0073] According to one preferred embodiment of this invention, a CD 300or other object is placed onto apparatus 200, preferably so that centerstem 220 extends through CD aperture 310. As a result of placing CD 300on label portion 30 in this manner, and preferably applying lightpressure, label portion 30 of face sheet 20 is transferred onto CD 300.According to one preferred embodiment of this invention, shown in FIGS.6-8, center stem 220 may further include compressible element 225, suchas a compressible dome, positioned beneath center stem 220 whereincompressible element 225 is compressible following application of adownward force. Compressible element 225 may be constructed of anelastic polymer, similar to that used underneath computer keyboard keysso that when a gentle downward force is applied, compressible element225 compresses uniformly. As a result, center stem 225 which is matedwith CD aperture 310, is lowered onto base 210 and thereby CD 300 islowered onto label portion 30 in a generally uniform manner followingapplication of pressure.

[0074] Following application of the object to label portion 30, theobject may be removed using one or more finger apertures 240 positionedthrough base 210. In operation, the object, such as CD 300, may beapplied to label portion 30 and still remain somewhat affixed toapparatus 200 through carrier portion 40 of label assembly 10. Byextending fingers through finger apertures 240, CD 300 is separated fromcarrier portion 40 and expelled from base 210 with label portion 30attached.

[0075] In addition to center stem 220 mating with center hole 35, labelassembly 10 may be further indexed on apparatus 200 using at least oneindex hole 45 in label assembly 10 and at least one correspondinglocating element 230 in apparatus 200.

[0076] According to one preferred embodiment of this invention,apparatus 200 includes arm 250 that is moveable into contact with atleast a portion of label assembly 10 prior to transferring label portion30 of face sheet 20 onto the object such as a CD 300 and/or CD jewelcase 320. Arm 250 is preferably moveable between a position generallyflush with base 210 and a position away from base 210. As shown in FIGS.1 and 2, arm 250 may swing from hinge 260 along a side of base 210between a position on or generally flush with base 210 and a positionback away from base 210.

[0077] Arm 250 may be positively mated with base 210 when in a positionflush with base 210 by aligning locating element 230 of base 210 witharm aperture 252 of arm 250. As a result, locating element 230 mayextend first through label assembly 10 and then, when arm 250 ispositioned in contact with base 210, locating element 230 extendsthrough arm aperture 252, such as shown in FIG. 1.

[0078] Arm 250 preferably swings into contact with at least a portion oflabel assembly 10, so that as label portion 30 is removed from facesheet 20, the remainder of face sheet 20, or carrier portion 40, isretained and therefore label portion 30 cleanly separates from carrierportion 40 of the remaining label assembly 10. FIG. 6 shows onepreferred embodiment of arm 250 that surrounds a central portion of base210 on three sides so as to retain label assembly 10 as one or morelabel portions 30 are removed.

[0079] In addition, at least one additional label portion may be indexedon apparatus 200 for placement elsewhere, such as a CD jewel case 320.Like the method described above for label portion, an additional portion63 of back sheet 50 may be removed from face sheet 20 to expose secondlabel portion 32 of face sheet 20. Second label portion 32 may be, forinstance, a spine label for a spine of CD jewel case 320, such as shownin FIG. 6. Like label portion 30 described above, second label portion32 is drawn from label assembly 10 having back sheet 50 and a face sheet20, wherein additional portion 32 of back sheet 50 is removable fromface sheet 20 to expose second label portion 32, such as a spine label.Additional portion 63 preferably includes a greater surface area thansecond label portion 32. At least one pull tab 64 may extend from aperiphery of additional portion 63 to facilitate removal, both visuallyand physically.

[0080] According to one preferred embodiment of this invention, arm 250may further include locating aperture 270 that corresponds with a sizeand placement of second label portion 32 when arm 250 is in a flushposition relative to base 210. As a result, an object may be insertedthrough locating aperture 270 in arm 250 to transfer second labelportion 32 of face sheet 20 onto the object. For instance, an edge of CDjewel case 320 may be inserted through locating aperture 270 in arm 250to transfer second label portion 32 (a spine label) onto CD jewel case320.

[0081] According to one preferred embodiment of this invention, two ormore label assemblies 10 may be joined end-to-end along a longitudinalboundary 120. Preferably, each adjacent label assembly 10 is rotated180° relative to each other to facilitate application of each labelportion 30 to a CD 300. As such, each label portion 30 of each adjacentlabel assembly 10 may be printed and then a first label assembly 10 maybe inserted into apparatus 200 to apply label portion 30 followed byrotating the pair of label assemblies 180° and then inserting the secondlabel assembly 10 into apparatus to apply label portion 30 to a secondCD 300.

[0082]FIG. 11 illustrate an additional preferred embodiment of apparatus200 for use in applying label assembly 10 as generally described aboveand in accordance with the present invention. Apparatus 200 shown inFIG. 11 is particularly suitable for applying a label to a CD, DVD, miniCD or business-card CD. Apparatus 200 preferably includes base 210 andwhich is molded or otherwise formed of plastic or any other suitablestrong, durable and generally rigid material known to those havingordinary skill in the art. Depending upon the desired application, base210 may include a recessed and/or otherwise contoured portion foraccommodating a particular object, such as a CD or a business-card CD.Base 210 may further include a recessed and/or otherwise contouredportion for accommodating a spine of jewel case 320.

[0083] According to a preferred embodiment of this invention, for usewith labeling CDs, base 210 includes center stem 220 extending from acenter area of the contoured portion of base 210. Center stem 220 ispreferably sized to fit through a CD aperture 310 and may include one ormore particular features, such as described above, that positivelymaintain CD 300 in position and/or permit CD 300 to be lowered onto basein a uniform fashion. As shown, base 210 may additionally include secondcenter stem 220′ for accommodating business-card CDs and/or mini CDs.

[0084] Apparatus 200 shown in FIG. 11 further includes three locatingelements 230 extending from base 210, one on a side of the recess forthe CD and one on a side of the recess for the business-card CD/mini CD,with a common locating element 230 between them. Locating elements 230are preferably mateable with index holes 45 and used to position labelassembly 10 in a desired position on apparatus 200.

[0085] In addition, apparatus 200 shown in FIG. 11 includes arm 250 thatis hinged to base 210 along hinge 260. Arm 250 preferably overlaps anedge of CD 300, mini CD and/or business-card CD prior to application oflabel portion 30. Arm 250 shown in FIG. 11 additionally includes alocating aperture 270 for placement and indexing a spine of jewel case320 for application of second label portion 32 to the spine of jewelcase 320.

[0086]FIGS. 12 and 13 show label assembly 10 according to anotherpreferred embodiment of this invention. As shown, face sheet 20 of labelassembly 10, shown in FIG. 12, includes label portion 30, second labelportion 32 and additional label portions 33 for printing and applicationas needed. On a reverse side of face sheet 20 is back sheet 50, shown inFIG. 13. Back sheet 50 preferably includes a corresponding first portion60 for removing to expose an adhesive side of label portion 30. Also,additional portion 63, corresponding with second label portion 32, isremovable to facilitate application of second label portion 32 to spineof jewel case 320.

[0087] As shown, back sheet 50 preferably includes printed detailedapplication instructions 180. The detailed application instructions 180on back sheet 50 may include: “1. Print your label design on oppositeside. 2. Peel and remove the backing sheet from the label (as shown),removing the 2 tab holes and the center disc hole. 3. Align tab holesand lower the sheet onto the applicator, printed side down (sticky sideup.) 4. Lower the applicator lid over the label. Firmly press the discface down onto the label. Apply even pressure to ensure proper labeling.5. Lift and remove the disc from the applicator by gripping the discedge (as shown) and pulling the labeled disc up and away from thebacking sheet. Smooth down the label surface to ensure 100% adhesion. 6.To apply the Jewel Case Spine Label, peel and remove the spine labelbacking strip (as shown.) Firmly press the end of the jewel case ontothe label using the applicator slot as a guide. Lift the jewel case tofinish.” Although the preceding language differs slightly from thenomenclature used herein, similar instructions may be used withnomenclature consistent with that used herein.

[0088]FIGS. 14 and 15 show face sheet 20 side of label assembly 10 forapplication to business-card CDs (FIG. 14) and for application to miniCDs (FIG. 15). Such label assemblies I 0 operate in a consistent fashionto those described above and may be combined in separable sheets of two,three and four or more. Such separable sheets may be printed and thenseparated along perforations or other lines of weakness to facilitateapplication using apparatus 200 such as those described herein. Inaddition, label assembly 10 may include combinations of label portions30 for application to regular CDs, business-card CDs and/or mini CDs.Therefore, a single label assembly 10 may include label portion 30 for aregular CD, label portion 30 for business-card CD and/or label portion30 for mini CD.

[0089] While in the foregoing specification this invention has beendescribed in relation to certain preferred embodiments thereof, and manydetails have been set forth for purpose of illustration, it will becomeapparent to those skilled in the art that the invention is susceptibleto additional embodiments and that certain of the details describedherein can be varied considerably without departing from the basicprinciples of the invention. Therefore, to particularly point out anddistinctly claim the subject matter regarded as the invention, thefollowing claims conclude the specification.

We claim:
 1. A label assembly comprising: a face sheet having a labelportion removable with respect to a carrier portion of the face sheet; aback sheet, a first portion~of the back sheet removable with respect toa second portion of the back sheet, the first portion of the back sheetgenerally coextensive with the label portion of the face sheet, thesecond portion of the back sheet generally coextensive with the carrierportion of the face sheet; a layer of an adhesive positioned between theface sheet and the back sheet, the adhesive adhering to the face sheetmore than to the back sheet; and with the first portion removed from thelabel assembly the second portion of the back sheet attached to thelabel portion of the face sheet.
 2. The label assembly according toclaim 1, wherein the second portion of the back sheet supports the labelportion of the face sheet.
 3. The label assembly according to claim 1,wherein a first periphery of the label portion is greater than a secondperiphery of the first portion.
 4. The label assembly according to claim1, wherein a first area of the label portion is greater than a secondarea of the first portion.
 5. The label assembly according to claim 1,wherein a first maximum chord length of the label portion is greaterthan a second maximum chord length of the first portion.
 6. The labelassembly according to claim 1, wherein the label portion is circular andhas a first diameter and the first portion is circular and has a seconddiameter, and the first diameter is greater than the second diameter. 7.The label assembly according to claim 1, wherein the label portion iscircular and the first portion is generally circular and generallycoextensive with the label portion including two or more areas ofoverlap from the back sheet to the label portion.
 8. The label assemblyaccording to claim 1, further comprising at least one index tabextending from a periphery of the first portion.
 9. The label assemblyaccording to claim 8, further comprising at least one index holepositioned within the carrier portion, the index hole opening uponremoval of the first portion.
 10. The label assembly according to claim1, wherein the back sheet has a plurality of lines of separation spacedapart from each other and each extending from a boundary line betweenthe first portion and the second portion and inward into the back sheet.11. The label assembly according to claim 1, further comprising a centerhole positioned in the label portion, the center hole opened uponremoval of the first portion.
 12. A label assembly comprising: a facesheet having a removable label portion; a layer of adhesive adhered tothe face sheet; a back sheet having a removable first portion generallycoextensive with the label portion of the face sheet so that when thefirst portion is removed from the label assembly, a remaining portion ofthe back sheet is attached to the label portion of the face sheet. 13.The label assembly according to claim 12, wherein the remaining portionof the back sheet includes two or more retainers that are adhered to thelabel portion.
 14. The label assembly according to claim 12, furthercomprising at least one index tab extending from a periphery of thefirst portion.
 15. The label assembly according to claim 14, furthercomprising at least one index hole positioned within the face sheet, theindex hole opening upon removal of the first portion.
 16. The labelassembly according to claim 14, further comprising a first cut extendingdownwardly into the first portion and a second cut extending upwardlyinto the label portion, the first cut and the second cut joining atleast a portion of the label portion to at least a portion of the firstportion.
 17. A label assembly for a CD comprising: a face sheet having agenerally circular label portion removable with respect to a carrierportion of the face sheet; an adhesive layer positioned on the labelportion; a back sheet, a generally circular first portion of the backsheet removable with respect to a second portion of the back sheet, thefirst portion of the back sheet generally coextensive with the labelportion of the face sheet and having a smaller surface area than thelabel portion of the face sheet; and with the first portion removed fromthe label assembly the second portion of the back sheet attached to thelabel portion of the face sheet so that the adhesive layer of the labelportion is exposed.
 18. The label assembly of claim 17, furthercomprising: at least one index tab extending from the first portion, theindex tab corresponding with an index hole positioned in the carrierportion of the face sheet.
 19. The label assembly of claim 17, furthercomprising: a center hole positioned in the label portion, the centerhole removable from the label portion upon removal of the first portionfrom the back sheet.
 20. The label assembly of claim 17, furthercomprising: at least one additional label removable from the back sheet,the at least one additional label for placement on a jewel case of theCD.
 21. The label assembly of claim 17, further comprising: at least oneadditional label assembly attached to the label assembly and positioned180° relative to the label assembly.